WHAT WE BUILD
Our Services
01
LEAD GENERATION
Fuel your pipeline.
Paid campaigns on Meta and Google that put your business in front of qualified prospects at the moment they are ready to act. Every campaign built around your specific market and the economics that make the numbers work.
You do not pay until you rank on the first page of Google. We identify the keywords that matter to your business and do the work to own them. Payment is based on position. No ranking. No invoice.
02
FIRST PAGE GUARANTEE
Be what they find first.
You do not pay until you rank on the first page of Google. We identify the keywords that matter to your business and do the work to own them. Payment is based on position. No ranking. No invoice.
03
AI ASSISTANTS
Always-on follow-up.
Every lead contacted within five minutes. Basic questions answered automatically. By the time you pick up the phone the conversation is already warm. Database reactivation turns cold contacts into closed deals.
04
VIDEO PRODUCTION
Stories that convert.
Real production that captures what makes your business worth choosing. Commercials, brand films, testimonials, and social content that move people and drive action.
05
WEB DESIGN
Built to perform.
Built around your actual traffic data and ad performance so every page works as hard as the campaigns driving people to it. We start with your analytics before we design a single element.
THE PROBLEM
Great Content Does Not Make Itself.
You've invested in your marketing. You have great images and stunning video. You have a website. Maybe a video. Content you are proud of.
That content ends up on your website and brochures. And you posted it. You shared it on social media. You waited.
Nothing moved.
Here is what nobody told you. Content does not distribute itself. A stunning video on a page with 50 followers reaches 50 people. A beautiful website with no traffic is a billboard in the middle of the ocean.
Your potential customers are out there right now searching for exactly what you offer. But if they cannot find you, they cannot choose you.
That is the gap Urban Umbrella closes. We build the distribution engine that makes everything you have already invested in actually work. And if you are starting from scratch we build the whole thing. And we make sure it is driving directly to your next booking.
PROOF
The Results Speak for Themselves.
ALASKA SHORE EXCURSIONS OPERATOR
301%
OWNED CHANNEL REVENUE GROWTH
Paid campaigns on Meta and Google that put your business in front of qualified prospects at the moment they are ready to act. Every campaign built around your specific market and the economics that make the numbers work.
ALASKA CHARTER OPERATOR
$50K+
RECOVERED FROM DORMANT CONTACTS
$50,000+ recovered from 1,300 dormant contacts at zero additional ad spend. Leads originally generated at under $2 each. AI assistant now contacts every new lead within five minutes. Average booking value $4,000 to $6,000.
ALASKA BOAT BROKERS
30K+
MONTHLY VIEWS ON A REBUILT PLATFORM
Full rebrand and website rebuild. 25,000 to 30,000 monthly views. Logo modernized after a decade. Dynamic listing system that never breaks. Social sharing now pulls real boat photos. Private sellers marketplace launching in June 2026.
PROCESS
How It Works.
We find wht you are sitting on
Every business has untapped revenue hiding somewhere. Dormant contacts. Untracked leads. Content with no distribution. We start by identifying exactly where yours is.
01
We build the system that activates it
Not one piece of the puzzle. The whole thing. Content, distribution, lead generation, and follow up working together.
02
We measure what moves
No vanity metrics. We track what connects directly to bookings and revenue. If it does not move the number that matters, we do not report it.
03
WHO THIS IS FOR
You got into business to do the thing you love. To weld, to guide, to cook, to build. To argue cases, to treat animals, to sell homes, or to design spaces. Not to manage ad campaigns, chase leads, and wonder why your website is not converting.
Marketing never stops changing. Google, Meta, AI — if you are not in it every single day it is nearly impossible to know what is working and what is quietly draining your budget.
We are in it every day so you do not have to be. We handle the whole puzzle so you can get back to the reason you started.
You are done being the best kept secret in your market.
URBAN UMBRELLA IS LED BY
Michael Franz.
He started Urban Umbrella because extraordinary businesses deserve marketing that matches what they have built.
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Co-conceived and helped execute the first three-page cover in TIME magazine's 91-year history, shot from the top of One World Trade Center in 2014 using a custom-engineered panoramic rig and remote capture software built specifically for the project.
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Emmy Award-winning executive producer for digital innovation.
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Worked with businesses across the United States, Canada, Australia, the UK, and China. Building systems that generate results from a thousand miles away.